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John Sorto

Search Engine Marketing Professional , Marketing and Advertising

Hi, I'm John Sorto. Welcome to my profile!

John Sorto's Bio:

A passionate leader high ambition & relentless drive.  12+ years Search Engine Marketing experience (SEM & SEO) Search experience in CPG, Telecommunications, Pharma, Retail, Government, Finance and Local Business.. 8 years Agency Exp. I believe that my unique talents, adaptability, proven track record and a genuine appreciation for digital advertising makes me stand out from many. In addition to agency and client side work, my experience has also provided me small business understanding. Specifically with the launch of a humble business venture focusing on local small businesses. This valuable experience has guided me in looking beyond the click and making every penny count. With that said, I firmly believe I can always be ready to hit the ground running no matter the business. Moreover, I bring to the table the right attitude & expertise, the right technical & analytic know-how, and the lastly, the leadership necessary to get the job done quickly and efficiently.

John Sorto's Experience:

  • Paid Search Practice Director at GroupM Search & Social

    September 2014 - Present | New York

  • Practice Director, Paid Search at GroupM

    September 2014 - Present | NYC

    Plan, Organize and Control the paid search practices with specific operating companies (Maxus, MEC, Mediacom, Mindshare) in one new consolidated unit, GroupM Search and Social. Develop industry-leading innovations within the practices to serve our clients and to gain competitive operating efficiencies.

  • Associate Director, Search at MediaVest

    2012 - 2014

    Provide search marketing leadership and strategic vision on the SEM and SEO front. I help lead a search team that focuses on executing the appropriate mix of search marketing strategies/tactics working with online and offline advertising teams. Also focus on bringing the MediaVest brand to the next level by building global recognition of the company name, services and vision.

  • Associate Director, Search at Heartbeat Ideas

    April 2011 - May 2012

    Day-to-day management of SEM/SEO search team workflow and oversight of search recommendations, execution details, budgets. Train, motivate & develop Search Supervisors, Search Planners and Assistant Search Planners Develop POV's for internal and external distribution Contribute and to search new business pitches

  • Search Supervisor SEM/SEO at Heartbeat Ideas

    July 2010 - April 2011

    Integrated SEO offering. Responsible for all SEM and SEO for our client roster. Managed Search team

  • Media Supervisor,SEM at HeartBeat Digital

    February 2010 - July 2010

    Implemented experienced and well rooted Search offering to company

  • Senior Search Planner at Neo@Ogilvy

    May 2007 - January 2010

    Responsibilities entail managing, planning and delegating on search campaigns (PPC) for large clients with strict metrics and marketing goals. Also responsible for mentoring and training junior staff.

  • Senior Search Planner at Neo@RMG Connect ( Agency: Neo@Ogilvy Employee)

    May 2007 - January 2010

  • Media Manager at ICrossing (Agency)

    June 2006 - April 2007

    Responsible for all aspects of executing high profile and complex clients' search media campaigns (PPC), including initial planning, implementation, monitoring, optimization, analysis and reporting.

  • Owner: Search Marketing Expert & Internet Consultant at Kreative Services/ John Sorto Online Marketing Consultant

    February 2003 - January 2007

    Internet Consultant offering the opportunity to give small businesses an online presence. Services included Website and Blog design, Search Engine Marketing, Email Marketing and Social Marketing support.

  • Site Producer at Vitamin Shoppe

    April 1997 - April 2003

    Liaison between Marketing Team and Site Development Team

John Sorto's Education:

  • Fairleigh Dickinson University

    1994 – 1996

  • Memorial HS

    1990 – 1994

John Sorto's Interests & Activities:

Search Engine Marketing, SEO, SEM, PPC. Social




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